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We love cars here.  We also love watches
which is why we combine the two and
make great car enthusiast timepieces!
The Advance furthers this by adding in
more automotive feel and higher specs
at an affordable price point.



The Advance name stands for timing advance and all its automotive cues are automotive timing themed.  This is immediately noticable on the chapter ring which sports timing degrees as well as TDC and BDC in red (Top and Bottom Dead Center).

Lining up
THE timing marks

The degree wheel chapter ring isn't the only timing-themed accent on the Advance. There's a timing mark at the 3 o'clock position that lines up with where the crown is.  This timing mark is Swiss BGW9 Superluminova lumed and will glow a nice blue at night.

the cam gear

The crown on the Advance has been designed to resemble an adjustable cam gear right down to the tooth cut on the grip which pairs well with the bezel's lumed timing mark.  


Engraved on the case back of the Advance is our signature production partner flags:

JAPAN - For the Seiko NH35 automatic movement
CHINA - For our case, dial work and sapphire antireflection coated crystal
CANADA - For our technical designs and in house handmade leather straps

Behind the exhibition glass is our Aevum shield laser engraved on the rotor.


The Advance specs may change prior to release. 

Case - Polished stainless steel 42x48 mm with 22mm lugs
Dial - Clean no-date sandwich dial with lumed hour markers
Crown - Screw down double gasket with cam gear design
Movement - Seiko NH35 automatic
Case back - Exhibition style to view engraved rotor
Lume - Swiss Superluminova BGW9 (blue at night)
Crystal - Anti-reflection coated sapphire
Water Resistance - 20 ATM or 200 Meters
Strap - 22mm genuine leather strap designed by us directly with quick release springbars

Release date

Currently we're hoping to have the Advance ready for pre-order sometime this April.  Details will be posted here as well as via our newsletter and Facebook.