Pre-ordering is purchasing an item before it's been produced. Just like our store, you can puchase the timepiece you want and we'll send you an email for the custom options such as strap initials, colours and lengths as well as dial colours.
Why pre-order? The greatest reason is pricing. Because you're purchasing an item that will still take a few months to produce, there is a significant discount on the cost.
The Advance has a minor delay from Mid-September to Mid-October due to a machining error made on the bezel. All 300 bezels are being remade and the completed watches should be shipped to us early to mid October.