Pre-ordering is purchasing an item before it's been produced. Just like our store, you can puchase the timepiece you want and we'll send you an email for the custom options such as strap initials, colours and lengths as well as dial colours.
Why pre-order? The greatest reason is pricing. Because you're purchasing an item that will still take a few months to produce, there is a significant discount on the cost.
We've just approved our new carry case design for the Advance and it's now on to production!